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Marketing Automation Best Practices, Tips & Tricks

Marketing Automation for Non Profits Drive Donations

Drive Donations While Decreasing Costs

Nonprofits thrive or fail based on their ability to optimize activities around the same dynamic as any other organization: maximizing revenue while minimizing costs. While nonprofit revenues are derived from a variety of sources, the most successful nonprofits present thoughtful solicitations to the most receptive potential and past donors via the most efficient means. As a result, marketing automation for nonprofits has exploded recently, as organizations of all sizes seek to exploit advances in technology to quickly develop and nurture their donor bases.

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PURLs in Direct Mail - Auto Example - Boingnet

Marketers today know that using pURLs in direct mail is a marketing best practice, but are unsure of how to use them effectively in their direct mail campaigns. pURLs are unique, personalized URLs that serve as the foundation of a variety of marketing campaigns that use direct mail, email and mobile channels. So, how do pURLs work? pURLs send recipients to a personalized landing page or microsite with customized content. This content will contain more information about a product or offer and will most often include a form or call to action. Once the recipient goes to the pURL, marketers can easily track results and the details of campaign response and actions on a one to one basis, rather than aggregate information gathered from typical web or offline data analysis tools. pURLs in direct mail campaigns help connect the offline and online channels into one powerful integrated marketing solution.

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Chas Rubino - Boingnet

Meet Charles “Chas” Rubino, a Business Development Evangelist at Boingnet. A dedicated member of the Boingnet team, Chas is looking forward to a great 2015 for work and in his personal life. Read more to learn about Chas’ love for outdoor sports, his favorite places to go around the South Shore and see why he plans to wear more Hawaiian shirts in 2015.

Chas Rubino – Boingnet

How did you get started working for Boingnet and what is your role?

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mobile content marketing

The Mobile Content Marketing Revolution

It’s Unanimous – Content Marketing was the marketing buzzword phrase of 2014 and mobile content marketing will lead in 2015. According to the latest research from Content Marketing Institute, 77% of B2C and 86% of B2B organizations are using content marketing and 69% of B2C and 70% of B2B marketers are creating more content than they did one year ago. Companies overwhelmingly made content marketing a priority in 2014 – and the research proves that content marketing isn’t going away any time soon.

With everyone doing it, how does a business stand out from the crowd? The key will be how effectively they plan their content marketing strategy in 2015. Over the past month, marketing experts have revealed the biggest marketing trends they expect to see in 2015, from digital, social media, and content marketing. Out of these predictions, the two biggest takeaways we found are:

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