Email Campaigns with Landing Pages
Commons sense dictates that marketers should build email campaigns with landing pages, as every campaign ought to have some sort of dedicated landing page designed to capture and convert traffic with a specific call to action. It is certainly a subject that Boingnet has been banging the table about (see “Landing Pages for Every Campaign” most recently). To summarize – if you aren’t directing your customers where to go next, they’ll either go to your home page and get lost, or worse, go to punch up Google and look at ads from your competitors. Landing pages take that same traffic and present limited options and strong calls to action to your list, nudging them to fill out forms, talk with salespeople or make purchases.