As companies of all sizes work to attract more customers, marketing departments are turning to technology to gain an edge. White label marketing automation is helping to fulfill a gap in technology and resources that exists in small organization marketing departments. Marketing automation platforms have quickly become very popular, but up until recently they remained financially out of reach for all but the largest businesses. These large enterprises were and still are seeing significant returns from large investments in sophisticated marketing automation platforms. These platforms are highly advanced cross-channel marketing products that are explicitly designed for big businesses. This means that the software was built for lengthy implementations by large marketing teams with extensive IT resources. And big business marketing automation is not cheap: the platforms almost always require extensive contracts, expensive setup and training fees, and significant tech support. Despite the cost, marketing automation allows large marketing teams with sizeable budgets to deliver more and higher qualified leads to their sales teams.
On Saturday September 20th, Boingnet sponsored the annual HomeStart Fall Gala in Boston, MA. As members of the 2014 Gala committee, Boingnet CEO Dennis Kelly and wife Jen were excited to attend the gala and support a cause that has been working to end homelessness for 20 years. HomeStart, founded in 1994, is a Boston non-profit organization that provides stabilizing programs to prevent thousands of adults and children from becoming homeless. These programs set HomeStart apart, as the organization stands as a nationally recognized innovator in preventing homelessness in the Boston area.
As companies of all sizes look to reinforce, reposition, or expand their brand image, more and more are turning to content marketing as a powerful yet cost-effective tool. Content marketing, a company’s distribution of material that a consumer will find helpful or interesting, has rapidly become a major marketing buzzword as companies scramble to master this form of brand management. In addition to branding, marketers have also discovered content marketing’s usefulness in directing a consumer’s research on a product. In the age of the internet, consumers will almost always research a product before engaging with sales teams, placing orders, or making decisions. Content marketing pieces empower marketers to help consumers with their research, or at the very least point a consumer’s research toward their product.
We’ve just pushed up a major release of Boingnet that is all about upgrading the Boingnet User Experience. We’ve been working hard on some cool new tools that you can check out below for some time. This upgrade will help you work faster, better and more productively. Take a look at our new features: